I never expected my 1st restaurant review would end up being Burger King, but I couldn't help being excited a few months back when I saw the Wagas space at Xidan's Joy City (tear! I used to really enjoy their pasta) was being turned into a Burger King. You see, I regularly travel to Hong Kong and Shanghai, where the King's domain is wide, however in the capital, the only Burger King was located at the airport, until now that is.
I don't eat fast food in the US, but I guess in part due to the difficulty of finding a good burger, every now and then a BK whopper is mighty tempting (after all, the whopper is the only edible major fast food brand burger in my book).
Last Friday afternoon, the city's only BK outlet was really hopping as plenty of people were trying to understand this new fast food option. For those used to the US or even Shanghai's BKs, this branch is a bit of an upgrade, plenty of seating choices with large booths, nice seats for people watching near the atrium, and barstools. There's a flat screen tv (though it was only showing more about BK), a Beijing city mural, and lots of steely gray/metal tones.
The food, well, its the King, all of your US favorites with very little localized items. Prices are a few kuai above the other fast food joints, with most "meals" going for between RMB26-30, though one (the bacon cheeseburger whopper I believe) topping out at RMB37. The taste is identical to any BK back home and its a welcome alternative adding a bit of diversity to the fast food scene. It's still early days, but it looks like the king will have a successful reign over Xidan.
Burger King (汉堡王)
Joy City, Xidan
price: ¥ out of ¥¥¥¥¥ （¥42 for 2 people)
rating: 2 out of 5 (I love BK, but its still just fast food, I'm not going crazy)